Our Mission

 
 
 

What is LOCALISATION?

Baidu beats Google in China. Pakistani gamers prefer racing games over RPGs games and CNN has separate programming for Latinos in the United States. What do these things have in common? Language.

Baidu does better than Google because it looks and feels fully native to the Chinese-speaking audience. Urdu speakers can't get many games in their own language, so they turn to racing games, which are easy to understand. CNN knows that there are more than 55 million Latinos in the U.S. who want their own language shows. These are examples of localisation.

Localisation is the process of adapting a product or content to a specific locale or market. Translation is only one of several elements of the localisation process. In addition to translation, the localisation process may also include:

  • Adapting graphics to target markets

  • Modifying content to suit the tastes and consumption habits of other markets

  • Adapting design and layout to properly display translated text

  • Converting to local requirements (such as currencies and units of measure)

  • Using proper local formats for dates, addresses, and phone numbers

  • Addressing local regulations and legal requirements

We at the Embassy of Language, not only translate your content, we’ll provide you with absolute and extensive advice in regards to making your material compatible with the Jordanian market and the Arabic-speaking world.

Our Commitment

Embassy of Language enables communication and business across languages and cultures. Our mission is to help our clients succeed and to drive their industry’s development by providing professional material, perfectly translated documents files or products, and providing language classes (whether in English or Arabic) like never before.

Arriving at a website that wasn’t intended for you can feel a lot like traveling to a foreign country you hadn’t planned to visit. You don’t recognize the currency or know the exchange rate. You struggle to read the signs. You scan the landscape for something familiar, but nothing seems to be where you expect it to be.

If you’ve ever experienced this, you already understand the importance of localization even if you’re not sure exactly what it means.